The Horizon

IU Southeast’s First Advertising Agency Comes to Campus

IU Southeast’s First Advertising Agency Comes to Campus

Meleena Richardson, Staff Reporter

March 18, 2018

Four201 is an on-campus advertising agency where students interested in strategic communication, public relations and design will work on integrated marketing communication plans for local businesses. The agency offers students the opportunity to expand their skills beyond the classroom and gain r...

IU Southeast advertising program regains strength after losses, makes plans to hire new faculty

Secoy Richey, Staff

September 28, 2014

Michael Abernethy, senior lecturer of communication studies, took a crash course this summer to educate himself about the field of advertising. Since there were no advertising faculty members to fill the position of coordinator, Abernethy stepped up to the plate to keep the program alive. The advertising...